Beyond Sizzle by Mona Amodeo

Author:Mona Amodeo
Language: eng
Format: epub
ISBN: 9781938548178
Publisher: Maven House
Published: 2018-08-05T00:00:00+00:00

THE EMPLOYEES RESPONSIBLE FOR DELIVERING THE SIZZLE WE WERE SELLING HAD NO INPUT INTO THE MESSAGES WE WERE CREATING.

Branding from the Core helps organizations win by involving the whole team in a process of shaping, sharing, and living stories that strengthen the relationship with current customers while attracting new ones. The doubled value of this methodology is the development of team members who are excited and engaged in their work because they feel that they can be their best by contributing to an organization that’s known as the best.

This leads us back to where we started. As in football, creating winning organization brands begins with leaders who share a compelling vision, a clear plan, and a team that is a little more passionate, a little more committed, a little better at executing, and a lot better at adjusting the plan, as needed, in the heat of the game.

Just as in football, you can’t win if your players are sitting on the sidelines. The following pages provide a playbook for building great brands by getting your employees fully engaged in the game.

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